CFL, TSN/RDS Partner In Landmark 5-Year, Multi-Platform Deal
Toronto, ON - (December 20, 2006) ? The Canadian Football League (CFL) is pleased to announce that a landmark five-year deal (plus a one-year option) has been completed with TSN/RDS that will allow fans to see all regular-season games, post-season games and the Grey Cup through a multi-platform package.
The new agreement begins in 2008 following the conclusion of the current five-year contract. Consistent with CFL policy, financial terms will not be revealed.
CFL Commissioner Tom Wright lauded the new partnership as the way of the future for sports fans.
?This is a landmark deal for our League, and it provides a very strong foundation for us to deliver our players and our game to our fans,? Wright commented. ?With TSN /RDS as our partner, the CFL will benefit from industry-leading television production and new, multi-platform digital distribution of CFL content through CFL.ca, LCF.ca and other emerging technology platforms. This agreement will also deliver direct sponsorship support for our member Clubs. Our fans will be able to experience the excitement of our great game in a multitude of new and exciting ways.
?The CFL and TSN/RDS have forged a very strong relationship over the course of the last 20 years. The CFL is continuing to experience very strong growth and this renewed partnership with TSN/RDS will further build our brands, our businesses and the overall strength of our league.?
Under the agreement, TSN and RDS will acquire annual broadcast rights for the CFL's entire 77-game package, comprised of 72 regular-season games, four divisional playoff matches and the Grey Cup. In addition, TSN/RDS will secure digital rights for these games, including broadband, mobile, video-on-demand and interactive TV and exclusive rights to host content and sell advertising on CFL.ca and LCF.ca.
For the first time ever, the playoffs and Grey Cup will be a TSN/RDS production with TSN/RDS crew and commentators working all the games. TSN and RDS will provide live and on-demand coverage of CFL games across numerous digital platforms. TSN/RDS and the CFL will provide complete details at a later date.
"This is a groundbreaking deal of enormous magnitude for TSN. The CFL has recognized TSN as a fitting home for all its games, and for the first time in history, the coveted Grey Cup will be produced and televised on TSN," said TSN President Phil King. ?It is our intention to air every single CFL game on TSN, TSN HD and TSN Broadband. The CFL is a valued partner of ours and we look forward to growing the sport and brand to an even higher level and reaching new audiences with expanded coverage on multiple platforms."
?This new agreement allows RDS to extend its existing exclusive French-language coverage of the CFL while simultaneously providing a brand new component for our viewers with digital media initiatives. We will be able to deliver CFL games to Francophones in Canada in more ways than ever before,? said Gerry Frappier, President, Le R?seau des sports.?
Commenting on the scope of the new deal, Rick Brace, President, CTV Inc. said: ?For Canada, this deal represents a mammoth sea change in how major rights-holders regard specialty television in English Canada. This is akin to the Super Bowl moving to ESPN and is a tremendous credit to the teams at TSN, RDS and our CFL partners."
The new deal provides further evidence of the CFL?s expanding growth, in particular how it relates to 2002 when the CFL struck its existing deal with TSN/RDS. The CFL had an average attendance in 2006 of 28,935 compared to 24,793 in 2002, representing an increase of 17%. Average League attendance has increased every year since 2002, exceeding 2,000,000 fans each season over this period.
This past season, the CFL had its second-highest average television viewership ever on TSN with a figure of 356,000, following a record year in 2005 of 395,000. Corporate sponsorship investment in the CFL has been equally strong, growing more than threefold since 2002.
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About the Canadian Football League
Building on a strong past toward a stronger future, the Canadian Football League (CFL) celebrates the best of Canada 's game with fans across the nation. The 95th Grey Cup will be played in Toronto, ON, on November 25, 2007. For additional information, visit
http://www.cfl.ca.