Phase one of CFL expansion: add Ottawa and Moncton. (Winnipeg placed back into the West.)
WEST: BC, Edm, Cal, Sask, Winn. EAST: Tor, Ham, Mon, Ott, Monc.
Phase two: add Quebec City and Halifax. Break the league into three Divisions:
WEST: BC, Edm, Cal, Sask. CENTRAL: Winn, Tor, Ham, Ott. EAST: Mon, Que, Monc, Hal.
Phase three: add a Dominion Division to the league. A Division of predominantly Canadian players playing the CFL game in smaller markets, smaller stadiums and for lower pay. A group of 6 teams that play each other twice, in a regular season, to gain the last three CFL playoff seeds. (No regular season games against the Primary 12 teams either.) Top three Dominion DIvision teams , in order of records, are CFL playoff seeds #11, #12 and #13 in the CFL playoffs. Dominion Division teams to be added are: Victoria, Saskatoon, Brandon, Kitchener, London and ST Johns. The league would then have four divisions and 18 teams all with the goal of winning the Grey Cup. If any of these smaller markets can excel in ticket sales and move up to bigger stadiums then they could also be considered, as future primary teams in the CFL. Also the Dominion Division would be a feeder system of primarily Canadian talent for the 12 primary CFL teams in future seasons. 18 team CFL would be as follows: (renamed teams: Vancouver Lions, Regina Roughriders.)
WEST DIVISION: VAN, EDM, CAL, REG.
CENTRAL DIVISION: WINN, TOR, HAM, OTT.
EAST DIVISION: MON, QUE, MONC, HAL.
DOMINION DIVSION: VIC, SASK, BRAN, KITCH, LON, STJOHNS.
Playoffs would be as follows.
Winners of West Division, Central Division & East Division are seeded #1, #2 and #3 in order of records. The rest of the teams, from these three Divisions, are seeded in order of record #4 thru #12. Top 10 primary seeds make the playoffs. Then from the Dominion Division the top three teams are seeded #11, #12 and #13 for the CFL playoffs. (Primary teams #1, #2 and #3 get a bye.) First round of playoffs see #4 versus #13, #5 versus #12, #6 versus #11, #7 versus #10 & #8 versus #9. Winners advance to form the final eight. Reseeded so #1 plays last remaining seed etc. Next round reseed the final four. Then the next round you have your Grey Cup matchup. (Highest seed always has home advantage until the Grey Cup game.)
A playoff system like this would allow small market teams and large market teams to all fall under the Grey Cup tradition. It would allow for more Canadian players to take part in their countrys' football glory and the Dominion Division teams could have a "game of the week" on national television as part of the TV deal the CFL has with any such networks in the future. A playoff system that melds the primary teams with the Dominion Division teams is all it would take to see football grow substantially in Canada as well as maintain a solid footing in dealing with money issues amongst the big and small market teams. Maybe the more teams that make the playoffs the better as the Grey Cup playoffs is when the TV ratings soar.
6.1 million viewers watched the 2009 Grey Cup game. That's up from last years' 3.6 million that tuned in on TSN to watch the 2008 Grey Cup won. (Significant TV audience growth.) maybe we have reached the age of "Build it and they will come" in Canada. Big markets or small. The idea of smaller markets being helped by the bigger markets is key as well. The CFL has never been a money making venture. It's really been about the team owners and their love of the game and cutting their losses as much as possible. I think an 18 team CFL is viable and much closer to being a reality than most might think. Right now Canada!
Dominic In Vancouver

P.S. Anyone who can forward this post to Mark Cohon has my permission.