What the CFL means to Canadians

[David]

Interesting article in the latest issue of McLean's Magazine (for US Lionbackers, it's Canada's answer to Time or Newsweek).

Millennials aren’t as invested as boomers or GenXers, but the Canadian Football League remains one of Canada’s strongest sports brands

http://www.macleans.ca/sports/why-the-c ... -identity/


DH

[TheLionKing]

Great article, especially the video of Chuck Ealey

[JaboVancouver]

Real nice read. Also highlights the importance of getting the younger crowd into it though. Best thing the Lions will do this year is the $5 ticket offer for kids. They've been missing that engagement for too long.

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