CatsEyes wrote:DanoT wrote:The best place to sell these donuts is at BC Place. Even though Lions are not involved with food and beverage you would think a savvy Lions marketing department would get PavCo (or whatever the corp. that runs BC Place) and a local Timmys together to make this happen. Maybe Lions don't have a savvy marketing dept. Even so they should realize that marketing is more than just doing revenue producing stuff. Lions need to get their brand out there and seen and recognized on a constant basis.
Cue David in 5....4...3.....2.....
Well, I am not hyper-critical. There are certain things they're good at. They seem to "get" the importance of social media and excel at that (they have the 3rd most Twitter followers in the league, just slightly behind the Bombers). While Tim Hortons' team doughnuts is a league-wide initiative (other teams offer them too), I give the Lions credit for trying to extend their brand to barbecue sauce and an energy drink. The club (and specifically the players) were also fantastic this off-season in taking the Grey Cup to communities around the province and seem to have forged a real connection with their fans.
Where they fall flat is promotion. Could this be the arrogance of winning a Grey Cup and believing they're in the same stratosphere locally as the Canucks? At any rate, the season ticket pouch was threadbare this year and there were no 'giveaway' nights to lure younger fans (miniature Grey Cups, lunchboxes, bobbleheads etc) - just a lot of player honours which, while important in maintaining a link to the past, don't put butts in the seats (although in fairness, they did try to make an event out of the Home Opener with Dragonette etc. to mixed results).
Also, if you subscribe the Marketing principle of the four Ps, with "Price" being one of them, then you have to give the club a failing grade. Epic fail in fact. While they can't change their price strategy mid-season, I would work on ways to offer value. Since the Beckham game yesterday was such a big event that attracted non-soccer fans, I would have offered, say $10 off the Touchdown End Zone section when you present your Whitecaps ticket stub. What about subsidizing the cost of a trip to the game by working with Translink on a free pass for ticket holders? It may encourage people to get up off the couch and down to the stadium.
DH
