Joe Kapp the peanut butter man, Bill Muncey, the fullback who had carried the ball only once for no gain in two years of professional football, and Pete Ohler the poet were the main architects of Lions' smashing victory over Tiger-Cats, the powerhouse of the East. No one figured that the comparative unknowns Muncey and Ohler would play a prominent part in the victory but between them they were responsible for three of the five, B.C. touchdowns.

Kapp, the rangy Californian and leader of the Lions' drive to their Western Conference first place finishes and a spot in the Grey Cup final, was a natural, the acknowledged leader. And his name was worth money to promotion minded companies with a product to sell. He had a company aptly named Joe Kapp, Ltd., that promoted automobiles and, in the past, pushed a hair dressing purporting to be the antithesis of "greasy kid stuff."

Peanut Butter though, was his big off season deal. "He sure sells a lot of peanut butter for us," said one executive of the bread spread company. Joe toured the B.C. countryside in a peanut butter colored convertible, made more than 100 personal appearances.

Muncey, who got no farther than the line of scrimmage in his one ball carrying effort in a Western Conference game in 1963, scored two touchdowns in three minutes and four seconds in the third quarter. They couldn't have come at a more opportune time. Tiger-Cats sniffing blood and on the prowl, had cut the Lions' lead to 20-8 when Muncey went to work. Playing in the fullback slot left vacant by a knee injury to first string Bob Swift and a leg ailment to second stringer Neal Beaumont, he rambled 18 yards for his first TD.

On the last play of the quarter and with Ticats on the B.C. 35, Johnny Counts fumbled a long lateral from Bernie Faloney. Dick Fouts, B.C. defensive end, booted the loose ball, Muncey was there to grab it on the run and he streaked 65 yards for the touchdown that ended the Lions' scoring.

The scoreboard showed Lions in front 34-8. Ticats were dead and every one in the crowd of 32,655 at the Canadian National Exhibition Stadium knew it, although a desperation last quarter rally netted them 16 points on two converted touchdowns and a conceded safety touch. Ohler's contribution came on a broken play early in the second quarter with Lions in front 7-0.

B.C. lined up for a field goal attempt from the Hamilton 19. Ohler fumbled the punt, retrieved the ball and pitched an end zone pass to Jim Carphin, a second string end who had been detailed to act as an emergency receiver in the event of any miscues on the snap. Coach Dave Skrien of the Lions said it was "definitely" a broken play. The 23 year old Ohler said he had been practising the pass to Carphin for just such an eventuality.

Lions' other touchdowns came from Swift on a one yard TD hurdle over the line and a 46 yard dash around end by incomparable Willie Fleming who was a terror all afternoon. Peter Kempf clicked on four of five convert attempts and Beaumont conceded the two point safety.

Counts scored one Hamilton touchdown on a 56 yard sideline ramble after taking a lateral from Faloney in the third quarter and Faloney tossed touchdown strikes to Tommy Grant and Stan Crisson in the final 15 minutes when the game was out of reach.

Don Sutherin converted two touchdowns and Joe Zuger kicked two singles. The statistics didn't prove a thing in this one, except possibly to show that figures can lie. Tiger-Cats gained 203 yards on the ground against 150 for Lions. They out passed them 233-159. They ran up 22 first downs against 16 for B.C. Kapp kept the supposedly tough Hamilton defence off balance most of the afternoon. He picked holes in Hamilton's deep pass defence. He crossed up the big, tough front wall by sending 183 pound Fleming down the middle instead of steering him out wide.

And Tiger-Cats couldn't do much about it. Fleming, who went out of the 1963 Cup final with a mild concussion, barrelled through the Hamilton line for 67 yards on six rushes and caught two passes for 36 yards. It was British Columbia's last appearance in the Cup final before football rounded the corner into the 1970s. But two Grey Cup appearances in 11 years was good for a club that had to start from scratch. The Western Conference refused player help in any way and B.C. was faced with the job of building a nucleus of Canadian talent on it's own in 1954.

Operation of the club also was a big problem. At one time Lions had 3,500 club members who had a hand in decision making. Each had contributed $20 to the team and they all had something to say about the operation. Finally, an investigation in 1960 sparked by a Vancouver barber, got to the heart of the matter and succeeded in streamlining the executive down from 30 men to nine and cut away the powers of the 3,500 club members.

The club also went through four coaches starting with Annis Stukus in 1954 before it could make it to the Cup final in 1963. It was a great roar the Lions let out in 1964.