NEW JERSEYS UNVEILED...

[TheLionKing]

Was't the last second McManus/Flutie endzone TD versus the Stamps in the 94 Western Final a so-called broken play?

No, the intended receiver on that play was Yo Murphy. Darren Flutie was so wide open after the snap that McManus threw him the football him instead. The rest is history.

[jagger13]

Very disappointing. Lions have some of the best colours and logos to work with and this is what they pick! The retro with paw on shoulders is much nicer.

Obviously not willing to take a chance and redesign...really a shame. I agree that more like Hamiltons new ones would be sharper. thumbs down!!

[David]

Very disappointing. Lions have some of the best colours and logos to work with and this is what they pick! The retro with paw on shoulders is much nicer.

Obviously not willing to take a chance and redesign...really a shame. I agree that more like Hamiltons new ones would be sharper. thumbs down!!

I agree that Hamilton knocked it out of the park, and Toronto's is a huge upgrade.

While I am not a big fan of our current uniform, I take solace in the fact they could have changed it and mucked it up. Then we'd be left with a bad uniform AND an altered one. At least there's something to be said for consistency. While it's not a horrible uniform; it's not too inspiring either, and I find "orange and white" just too passive. The 70's retros from 2010 represented the purrfect orange-based uniform.

Interesting to read the Facebook comments from the more casual Lions fans. The overwhelming comments (I think there's about 64 of them) were, "boring" and "not enough black."


DH

[MikeAK]

David, very interesting as the Lions have said their own survey's support the current coloring and design. I question the validity of those survey's. I know the world is a bigger place then just my neck of the woods but everyone I talk really wishes for more black and less orange. Orange is way to flashy and really doesn't strike that "fear" factor. I have yet to speak with a CFL/Lions fan in person who flat out said they love the Lion's home jersey.

Again, I love the team, but this jersey is a fail in my opinion.

[cromartie]

Very disappointing. Lions have some of the best colours and logos to work with and this is what they pick! The retro with paw on shoulders is much nicer.

Interesting to read the Facebook comments from the more casual Lions fans. The overwhelming comments (I think there's about 64 of them) were, "boring" and "not enough black."


DH

I see both sides of this issue. I personally prefer black. The more black the better. However, with black being a staple color of Hamilton, now apparently Calgyra and Ottawa if/when they return, having a fourth team with black as a primary color can be considered a negative. On the other hand, we have orange to ourselves, so from a branding perspective you can't ask for much more than that.

So I get it, from a marketing standpoint, even if I don't care for it personally. A prominent black third jersey works well. (And I love our current third.)

The name/number font has been the same for 23 years, and our wordmark is awful. I'd look at redoing that, personally.

*Edited to Add* If I were Calgyra, I would ask some serious questions about why red was being minimized as a part of the jersey. As BC has Orange, Calgyra should have red, but it's being pushed under the black.

[WestCoastJoe]

Very disappointing. Lions have some of the best colours and logos to work with and this is what they pick! The retro with paw on shoulders is much nicer.

Interesting to read the Facebook comments from the more casual Lions fans. The overwhelming comments (I think there's about 64 of them) were, "boring" and "not enough black."


DH

I see both sides of this issue. I personally prefer black. The more black the better. However, with black being a staple color of Hamilton, now apparently Calgyra and Ottawa if/when they return, having a fourth team with black as a primary color can be considered a negative. On the other hand, we have orange to ourselves, so from a branding perspective you can't ask for much more than that.

So I get it, from a marketing standpoint, even if I don't care for it personally. A prominent black third jersey works well. (And I love our current third.)

The name/number font has been the same for 23 years, and our wordmark is awful. I'd look at redoing that, personally.

*Edited to Add* If I were Calgyra, I would ask some serious questions about why red was being minimized as a part of the jersey. As BC has Orange, Calgyra should have red, but it's being pushed under the black.

I know David is a Marketing guy. Back in the day, I used to teach Marketing and would observe the goings on in the world of sport. I recall research work on the psychology of colours in sports. Black was deemed aggressive. Even yellow was deemed aggressive (too much yellow was deemed to be annoying), especially in combination with black, and the Canucks fell for that hook line and sinker (Yellow as in Giant Canaries is hardly aggressive LOL). And teams thoughout the NFL nad NHL were going to black.

Calgary (and B.C. in years previous) must have drunk that same Kool Aid.

Personally I always thought black on the TiCats (and Steelers) looked ferocious. The Nashville Predators in yellow look ridiculous to me.

I don't mind Orange for the Lions. It is unique and distinctive. Neither aggressive nor weak. It can be made to look ferocious, as in Hallowe'en, with some black mixed in.

I much prefer the Paw to any other logo on the helmet.

I don't see the need to change the uniforms regularly, except for marketing reasons = revenue.

And I do like the simplictic style of the Oakland Raiders and Penn State (in the old days of plain blue and white, no trim, nothing.)

[cromartie]

Black was a fad in the 1990s, as was teal, but I think that's leveled off a bit.

Some incarnation of a BC integrated with a Lions head has been on the helmets since 1967, with the current design since 1980. That's 45 years. If you want to argue that the styling of that could be updated (or as David will that we should go back to the 67-77 version) I'm not averse to that, but we're well beyond the paw at this point as anything other than a uniform alternate (which I support). My position on alternate helmets is that I don't like them, ever. They, more than other parts of the uniform, are what identify your team.

I've never seen yellow as anything other than an accent color. I'm curious how people would find it to be aggressive.

[TheLionKing]

I've never seen yellow as anything other than an accent color. I'm curious how people would find it to be aggressive.

Have to concur. Historically the colour has been synonymous with cowardice. Anybody seen any yellow army uniforms ?

[WestCoastJoe]

Here is a Sports Illustrated article about colour and aggressiveness in football uniforms from 1989 ...

Page 1 of 4 ... The links can be continued.

http://sportsillustrated.cnn.com/vault/ ... /index.htm

Personally, as I indicated above, I do not like the color yellow in a sports team's uniform. But I do seem to recall discussion of it as aggressive, especially in combination with black. And this was at the time of the Canucks change to black and yellow.

I think the issue can be overstated, and yet teams take it quite seriously. As they do issues such as logos, names and print logos. Just as businesses take these things seriously.

I seem to recall the Canucks paid big bucks, $100,000, to a marketing firm leading to the black and yellow uniforms.

Dark Forces

Are teams that are dressed in black really meaner and tougher than their more cheerfully clad brethren? A scientific study comes up with some somber findings

Sarah Boxer

Who or what is the real Kingmaker? Wayne Gretzky or the color black? We'll never know, because the Los Angeles Kings have cavalierly let a scientific opportunity slide right by them. By changing the color of their uniforms in the same season they acquired Gretzky, the NHL's eight-time MVP, the Kings ruined what could have been the definitive study of the impact of black uniforms on the temper of a team.

Rogie Vachon, general manager of the Kings, admits he failed science in favor of an opportunity to improve the team, which last season finished 18th in the overall standings. This year L.A. had the fourth-best record in the NHL. "We've changed the face of our team so much this year," he says, that it's hard to tell what's due to color changes and what's due to personnel changes. "If we had the same players, it would be easier to find out."

Well, thank goodness there are more diligent individuals to study the color black. In a study published in 1988 by the American Psychological Association that was ominously entitled The Dark Side of Self and Social Perception: Black Uniforms and Aggression in Professional Sports, researchers Tom Gilovich and Mark G. Frank made a formal investigation of black uniforms. Gilovich, an associate professor of psychology at Cornell, and Frank, who was a doctoral student at the school when the study was undertaken, asked: Can a peaceful team suddenly turn tough by changing to black uniforms?

Sports legend points to an affirmative. Some of the most notorious players ever—for instance, Lester (the Molester) Hayes and Jack (the Assassin) Tatum of the Oakland/ L.A. Raiders and Dave (the Hammer) Schultz of the Philadelphia Flyers have been outfitted in black (the study defined black-clad as "if a team's base jersey color was black, or if its pants, helmet, and trim were black").

The Assassin. The Molester. The Hammer. If that lineup of black-clad baddies doesn't tell you something, just compare the uniforms of professional hockey and football, sports with a reputation for aggressiveness, with the basic white of such supposedly gentle sports as basketball or baseball.

In the NBA only two teams wear predominantly black (the Portland Trail Blazers and the San Antonio Spurs), and in baseball only two teams qualified under the study's criteria (the Pittsburgh Pirates and the San Francisco Giants). But nearly a third of the teams in the NHL wear black—the Vancouver Canucks, the Flyers, the Boston Bruins, the Pittsburgh Penguins, the Chicago Blackhawks and, as of this season, the Kings, who had their best regular-season finish in eight years. Nearly 20% of NFL teams wear black—the Raiders, the Pittsburgh Steelers, the Cincinnati Bengals, the New Orleans Saints and the Chicago Bears. (The Bears actually wear dark blue, but even John Madden has mistaken it for black.)

Do you think all those football and hockey teams wear black because it doesn't show dirt? Think again. "In sports where intimidation is important," says Gilovich, "you get teams wearing black uniforms." In other sports you don't. Indeed, some teams have intentionally changed their jerseys in order to change their image—the Canucks, for example.

"They used to have blue uniforms," says Frank, now a postdoctoral fellow at the Human Interaction Laboratory at the University of California in San Francisco. "But the team was playing listlessly, so they consulted marketing psychologists. In 1978 they came back with these black uniforms with what looked like fluorescent orange and yellow on them." They didn't win any more games, but they did increase their penalty minutes [from 962 to 1,1341]." Despite contributing 130 minutes to that total, defenseman Harold Snepsts denies any change in his temperament, saying the only difference he noticed was that "we looked more like Halloween." Scary.

The best measure of meanness, Frank and Gilovich decided, is the number of penalty minutes or yards assessed. "Almost all hockey penalties charged are for aggressive acts," says Frank. "There's high-sticking, cross-checking, spearing, slashing, butt-ending and fighting." In football, "there are a lot of ineptitude penalties, but the big ones are generally for aggressive acts, too."

So Gilovich and Frank looked into the histories of the NFL and the NHL and tallied up the penalties that were meted out between 1970 and 1986. "As predicted," the authors wrote in their study, "teams with black uniforms in the NFL are uncommonly aggressive. In all but one of the last 17 years. I the five black-clad teams] were penalized more yards than one would expect...." The Raiders were at the top of the list, Pittsburgh came in third. Chicago and Cincinnati seventh and eighth, and New Orleans 12th. But all teams with black uniforms were penalized more than the average. In hockey the findings were similar. Philadelphia. Pittsburgh and Vancouver topped the penalty list. Boston was sixth and Chicago 10th.

[WestCoastJoe]

Black
Considered to be the 'smartest' of all colors, use black to invoke feelings and thoughts of intelligence, power and authority as well as strength and stability. Be careful though, black is also the color of grieving in the majority of the world, and is also tied to a sense of evil (Example : The 'Bad Guy' is usually dressed in black to some extent. - Vampires, The Angel of Death, The Mothman and hundreds of others.) Black is a serious color and can easily be overwhelming.

Yellow
Thought to be the “cheery” color, yellow is often associated with great times, laughter and happiness. Seeing yellow causes the brain to create serotonin. This is considered to be “feel-good” chemical and results in a person feeling optimistic when surrounded by yellow. Studies show that yellow will increase creative thought processes(this is why legal tablet paper is yellow). Like black; yellow can become overwhelming, however used just right, the color yellow will indeed lead to high sales. Some shades indicate cowardly attributes, but some of the golden tones make promise of strength and wealth. Yellow is proven to increase appatite and metabolism. This is why McDonalds' arches are yellow(Mmmm.. golden brown and delicious). In fact most establishments in the food industry use yellow in some form. But be careful with the use of yellow, when it is very intense, it is the color of fire and flames, and it is proven that tempers flare when subjected to intense yellow, and babies cry more in yellow rooms.

Red
Being the most energetic color, red is associated with fun, excitement and movement. Studies show that that peoples hearts beat fast in red rooms or even when subjected to red accents in a flyer. While it's definitely the wrong choice for a nursery, it totally is the right color to get people excited about your product or service. Use red if you want to draw someone's attention. The eye most often looks at red first. People always notice red. In fact studies show that that red vehicles receive more spreeding tickets than any other color. While its not known why, I suspect that it is due to a combination of three things. Firstly, Red equals movement and excitement. A red car appears to be traveling faster than a white car traveling at the same speed. Secondly, red draws attention. The eyes most often looks at red first. In a cluster of speeding cars, naturally police look at red ones first. And lastly, red empowers and strengthens. This may result in the drivers in red cars having a slightly heavier pedal foot than drivers of cars of other colors. Red is the color of life( Blood) and this is why red is worn by the bride in China. Commonly thought to instill the thought of anger and hatred, nothing more can be further from the truth. Red is commonly used to show thoughts of love and giving.(Examples : Christmas, Valentines Day Hearts, red roses). Be careful not to over use red, but using the color in just the right spot, certainly is a smart idea.

Black, yellow, red ... Germany's colours ... Hmmmmmm LOL

[WestCoastJoe]

http://www.bergerbytes.ca/2012/01/bestw ... -all-time/

Discussion of NHL jerseys through the years ...

................

Here is a discussion of the Canucks black and yellow jerseys and aggression ...

http://forum.canucks.com/topic/296395-t ... -uniforms/

-Bill Hughes, the Canucks' President said at the time: "Marketing experts told us that our logo was a good corporate symbol too uninspiring for a sports team. And color psychologists recommended the new color combination which arouses excitement and aggression. They said blue and green were too general, too bland and tranquil...The general public made us decide to change the color and logo. Over the years, we've had more complaints about the crest than anything else. It was too vague. An extensive study by the consultants said our old colors couldn't have been worse-that blue and green are too cold and passive for a hockey team."

Yellow has also been described as causing annoyance ... And that is a description I would apply to the V uniform and the Skate uniform. Just IMO ...

[TheLionKing]

The Canucks paid $150,000 for them to design the the new logos with the new colours. The skate was pointed downward which was appropriate given the Canucks played back then.

[WestCoastJoe]

-They hired a U.S. communications counselling firm to find out what was wrong with their old image and come up with a new one. This cost them $100,000. They used Bill Boyd of Beyl and Boyd, the San Francisco marketing firm. Boyd held 2, 3 hour sessions with the Canucks (50 grand per session). The Canuck colors, Boyd said, were all wrong. Blue-green is the coolest color of all. Slows the pulse, reduces aggression, promotes calmness. Psychiatric wards are painted blue-green, he added. Encourages tranquility. White, being a passive color, induces the least response of all., and green in ancient times green - not black, was the color symbolizing death.

$100,000 or $150,000 was wasted money.

And I agree about the skate, downhill all the way. And the pointing downhill connotation is goofy anyway as hockey is played on a flat surface, not like crashed ice or downhill skiing.

[AC/DC Rocks]

I'm also glad the piping is gone.
I don't like the logo up on the shoulder, put the paw on the sleeve, #'s on shoulder, and keep our BC logo on the lid, now we're rocking.
Other than that our jersey rules.

[WestCoastJoe]

Alouettes looks like the Whitecaps lack of imagination "English football" style.

TiCats is different. Totally different. I like it, but it is so different as to be a different team and league.

The Lions' jersey with Geroy is close enough to classic to suit me.

http://www.google.ca/imgres?q=b+c+lions ... x=52&ty=97

It seems to me you can over-do football jerseys. I prefer classic and simple styling. Raiders. Penn State. Colts. Et cetera.