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The provincial government has cancelled a proposed $40 million deal with Telus to rename BC Place Stadium.
I am betting it has something to do with BC Place screwing the pooch and allowing the whitecaps to advertise their playing surface as the Bell Pitch and not being able to get out of that arrangement if Telus bought advertising rights.
Although I was never that fond of the stodgy sounding name 'BC Place', I'm glad there'll be no corporations name for it(although I suspect it won't be for long). From Canads Inn stadium to Investors Group field, General Motors place to Rogers arena... I'm sick of them all. Also, sick of all the corporate logos all obliterating the playing surface. My wish is that stadiums would keep their heritage names like Taylor field, Ivor Wynne stadium, etc. Can you imagine Yankee stadium or Fenway park with a corporate rename?
KnowItAll wrote:I would call it Butthead Campbells Folly
It's nothing to joke about but I've been reading about a roof Campbell was getting put on his vacation home and one of the workers ended up falling to his death after falling through a leaky skylight.
Lots of bad stuff on tonights news about the naming of BC Place and the fact there is leaking grease that will probably end up staining the fabric to a cost of $10 million. But don't worry apparently this is all covered under the extended warranty.....
You could be right KIA, BC Place may end up being Campbells fast ferries......
seamack3 wrote:Although I was never that fond of the stodgy sounding name 'BC Place', I'm glad there'll be no corporations name for it(although I suspect it won't be for long). From Canads Inn stadium to Investors Group field, General Motors place to Rogers arena... I'm sick of them all. Also, sick of all the corporate logos all obliterating the playing surface. My wish is that stadiums would keep their heritage names like Taylor field, Ivor Wynne stadium, etc. Can you imagine Yankee stadium or Fenway park with a corporate rename?
I too am tired of corporate names on stadiums and arenas. Sign of the times I guess
This is an incredibly sensible position from the BC Govt. First of all, 2 million a year for twenty years seems extremely low considering the advertising will be both inside and outside BC Place 24 hours per day. The length of the contract for 20 years is also ridiculous as 2 million 20 years from now will likely be peanuts.
Second, the biggest stumbling block was that Telus wanted all references to BC Place removed. That is absurd. BC Place has hosted numerous events that are part of Vancouver's history. The Olympics, Grey Cups, major concerts, Expo, etc. Removing that history for the small price of 2 million per year is insane.
Finally, let's not discount the fact that this deal had a lot to do with Darren Entwhistle's ego. This guy is known as one of the most arrogant, condescending pricks to ever be a CEO. He could care less about the history of BC Place or what it means to the people as long as he's able to champion the fact that he got to put his corporate brand all over a taxpayer funded building. This was about ego for him.
Fact of the matter is the provincial government will likely make a far greater sum in advertising than 2 million per year by parceling it out to various corporations than they would by selling their souls to Telus. If Telus is serious about wanting the naming rights, the price should start at least 10 times above what they were offering and the term should be subject to escalator clauses throughout the duration of the contract to adjust for market rates. Even then, I don't believe it's worth it.