Make no mistake the 99th edition is going to bring in stellar viewership numbers as always but it has zero chance to become the nations most watched TV program for 2011 and is in tough to become the most watched GC game.
Nothing is going to touch the 9.8 million avg viewers who watched game 7 of the vancouver-boston stanley cup earlier this year.
The record GC viewership was set in 2009 with an avg viewership of 6.1 million who tuned in to see Montreal vs Saskatchewan.
That was a broadcasters dream as you had virtually the entire province of Sask tuned in plus the Quebec factor in a true east/west showdown.
This years Grey Cup faces some challenges in topping that 2009 number.
Without the Als in it the RDS numbers will be down, likely substantially down. And the east vs west format is a stronger draw than you might think - and who considers Winnipeg an Eastern team?
On the positive side the province of Sask might watch in mass numbers in hopes of seeing the Bombers get pasted.
I have no doubts Manitoba viewership will be off the charts.
And let's not forget the BC factor - the 3rd most populous province in the country should bring in some solid viewership.




