I wouldn't say things are anything like the late '90s, Toppy Van. If they're not careful though, and continue to neglect their fan base with shoddy on-field play, they could lose a lot of fans. But they're still a long way from those dark days when their season ticket base was only about 6,000.
Unloading a Lions ticket is not difficult. There were over 25,000 fans at Empire last night and the atmosphere was great (in the first half anyway). Still, if the losses continue to mount, the offense is not entertaining, and fans don't see improvement, it's going to be a daunting challenge for the Lions sales staff for next year - new stadium and a Grey Cup host game or not.