The problem is that it uses up too much ammunition all in one shot, so to speak. You only get one day of media run out of it by having everything awarded all at once. For the CFL it's even worse because you're already getting plenty of media run during Grey Cup Week anyway. If you're a business and you want to maximise the impact of your message, you want to spread that out. More opportunities to be ingrained into the public consciousness.Robbie wrote:Personally, I like an official awards ceremony as it is in the CFL and NHL. Because in the NHL playoffs the schedule is unknown as we don't know which teams will reach the finals, etc it makes sense that the ceremony is done after the final game. But I think it's good to hold the awards ceremony on before the big game, as the Grey Cup game should be the final event for the season.sj-roc wrote:I would prefer to see the league go to the MLB model of award disbursement — it's probably the one thing they execute best in their PR strategy. Wait until the postseason is over, then roll out the name of each winner one day at a time, starting with rookie of the year, culminating in the MOP announcement on the final day.
This would create extra media run rather than announcing all the winners at one event during Grey Cup Week when the media already has plenty of stuff to cover anyway. The awards night event (which apparently isn't even televised anymore) seems like an inefficient deployment of assets to me.
Re: the coach's award won by Rick Campbell; does this represent a shift of the usual timing of the coach of the year award from deep into the off-season, or will that one be continuing with the present one being selected by a different group of voters? Kind of like in the NHL how the Hart Trophy (MVP) is voted on by beat writers while the Lindsay Award is the MVP as chosen by the NHLPA.