Marketing Lessons to be Learned from Vancouver Canadians?

[CardiacKid]

I wonder if the Lions' marketing team keeps tabs on what the other local sports franchises do to sell their product? Looks like they would be well advised to take a gander at what the Canadians are doing....
http://www.cbc.ca/news/canada/british-c ... -1.3130133
Looks like the Canadians are having success with some thinking outside the box and a little imagination.

Not suggesting the Lions do exactly the same promotions or stunts as other teams but maybe there are valuable lessons to be learned from how other clubs go about formulating their marketing strategy....the context of how they decide to draw in fans.

[TheLionKing]

I doubt Skulsky really cares. He'll just continue to milk what remains of the season ticket base.