Thanks for that. I wondered about the redemption rate. The GWN didn't cost the team anything except the cost of tickets that would have been purchased by people who redeemed freebies. How many of those 21,600 people who used freebie tickets would have purchased single-game tickets instead? I gave mine to people who wouldn't otherwise have attended a game.sj-roc wrote:During his appearance with Sekeres in 1040 this morning, Skulsky mentioned the redemption rate for GWN comps was about 65%, which — based on the announced attendance of 33,196 for that game — works out to ~21.6k freebies handed out by the club. Subtract this from the total 2014 gate (252,101), and the average "paid" attendance this year, if you want to call it that, was actually 25,614 (cf. 28,011 in the chart above), which is down 9.53% from 2013 attendance (cf. —1.06% in the chart). The league-wide change from 2013 would move from —6.37% to —7.35%.
Not sure what the average price of the redeemed tickets would have been but let's say $70; then the promotion ended up costing the team about $1.5M.
Year-to-year comparisons are difficult because ticketing policies change from year to year. For example, instead of giving free tickets as contra to sponsors and advertisers as in the past, the Lions have discontinued that practice and have instead paid full price for services from suppliers and sponsors and have sold tickets at face value. This year's announced attendance, therefore, other than the GWN is generally paid attendance and is not papered as in the past.
