One of my concerns last year, with the lengthy playoff run the Canucks went on, was how the Lions would be effected. My thinking went something like this: everyone with disposable income spent far more on hockey than they normally would, on tickets, nights out watching the game, on booze, on jerseys, car flags, etc. Spending entertainment dollars every other day (or so) for two months, consumed a large slice of the entertainment-dollar pie. The Lions would of course be effected, because people would be paying off the bills they'd amassed during the Stanley Cup run, or tightening their belts after spending so freely. It seems a reasonable assumption.
I've been wondering if there is any correlation between a successful hockey season and how well the Lions do. During the NHL lockout of 2004-05, the Lions got a big jump in per-game attendance (though their teams were a lot better then too). The Lions also had a big jump in attendance in 2008, following a year the Canucks failed to make the playoffs. If one goes back to the '94 Cup run, the Lions average attendance dipped 3,200 per game over the previous season.
Now obviously the Lions won the Grey Cup last year, they have a great team, as well as the novelty of a new building. If there is an uptick in attendance (as there surely will be), it will be attributed to those factors. But I'm beginning to think that the Canuck's lack of success in the playoffs may be an additional factor that will spur more season ticket sales.
If the Canucks lose on Wednesday, or whenever the next game after that is, the Lions marketing people have got to kick it into overdrive, before those sports fans that set aside money (if only mentally) for another Stanley Cup run decide to spend it on something else. There needs to be a tactful pause, of course, to allow the city to get over the disappointment and the talk-radio people to dissect every aspect of the failure, but once that's done, the Lions have got to try and dominate the sports-media landscape.
Anyway, my two cents. Go Kings.
"I will let my hair grow long for your sake, and wander forth in the skin of a lion."
-- The Epic of Gilgamesh